Managing Partners

Anjuna Strategic Advisors helps healthcare providers, private practice owners, and emerging healthcare ventures make better business decisions through clear financial, strategic, and operational insight.

Many healthcare owners are excellent clinicians, but eventually reach a point where the business becomes harder to read. Revenue may be growing while cash remains tight. Staffing decisions become more complex. Payer contracts are difficult to evaluate. Expansion opportunities raise important questions about capital, capacity, and risk.

Anjuna Strategic Advisors helps owners turn those questions into practical strategy.

Our work focuses on the business realities that matter most to healthcare operators: financial modeling, revenue cycle analysis, clinic performance review, valuation, market research, growth planning, and strategic decision support. Whether the question is how to improve cash flow, hire another provider, evaluate a new location, or understand what the business may be worth, we help owners move from uncertainty to informed action.

Founder Dr. Nathan Heide brings together more than a decade of private practice ownership, graduate-level finance training, and transaction-oriented strategy experience. His background includes financial modeling, market research, valuation analysis, investor-facing strategy, healthcare advisory work, and M&A experience with Harris Williams in Healthcare & Life Sciences and Aerospace, Defense & Government Services.

Eric Hansen brings together more than 20 years of strategy, operations, corporate development, and transaction-oriented advisory experience. His background includes financial modeling, market research, buyer outreach, diligence coordination, healthcare M&A, and sell-side transaction experience with Harris Williams, where he supported lower-middle-market healthcare transactions across clinical operations, reimbursement, compliance, accounting, legal, tax, HR, and IT workstreams.

Anjuna Strategic Advisors also supports international healthcare ventures, including the Athar × Anjuna partnership, a U.S.–Saudi initiative focused on developing an integrated rehabilitation and human-performance platform aligned with Saudi Vision 2030. In that role, Dr. Heide advises on investor-facing strategy, unit economics, multi-clinic growth modeling, market entry planning, business structuring, and strategic partnership development.

At its core, Anjuna Strategic Advisors helps healthcare businesses answer a simple but important question:

What should we do next, and what does the financial and strategic evidence actually support?

Private Practice Strategy
Business planning, growth strategy, provider hiring analysis, service-line development, and operational decision support for healthcare owners.

Financial Modeling & Forecasting
Cash flow modeling, revenue forecasting, budgeting, scenario analysis, provider productivity modeling, and expansion planning.

Revenue Cycle & Clinic Performance
Analysis of payer mix, reimbursement trends, collections, patient volume, scheduling capacity, and revenue cycle efficiency.

Valuation & Transaction Readiness
Support for owners who want to understand what their practice may be worth, what drives enterprise value, and how to prepare for growth, partnership, or eventual transition.

Market Research & Expansion Planning
Competitive analysis, location strategy, market sizing, demand assessment, and feasibility analysis for new clinics, partnerships, or regional growth.

Investor-Facing Strategy
Development of financial narratives, growth frameworks, pitch materials, and unit economic models for healthcare ventures seeking strategic partners or capital.